Online Advertising & Media BuyingWe pride ourselves on our technical ability and are excited by the creative opportunities that the online environment presents to marketers like us who thrive on creativity and the excitement of winning new business for our clients.
One thing that we love about online advertising is the opportunity for immediate engagement through a wide variety of tools and techniques that allow you to take a multidimensional approach to your communications.
There are just so many ways that you can interact with your target market.
Our online advertising & media buying service includes:
- Media search and evaluation – We search for appropriate sites with suitable traffic levels that match your target market criteria and provide recommendations for the most desirable options.
- Media planning – We will plan the media so as to maximise ‘share of voice’ amongst key target markets and timing to ensure that the online activity integrates with other activity and within the framework of an overall campaign.
- Media buying – We will negotiate and purchase media on your behalf and liaise with the media owners to ensure that the correct technical requirements are used for each creative (something which can vary widely).
- Campaign creation and management – We will provide a creative service for the concept development, design and production of all online advertising including banner advertisements, skyscrapers, MPU’s or paid for advertorials and will manage the campaign throughout its duration. This will involve strategic marketing communications input from our in-house consultant and constant evaluation and adjustment as we track performance and switch adverts around to maximise their success.
To find out more about the benefits of our Online Advertising and Media Buying Services contact us today.